fioroni and Istituto Svizzero present „In valle“ a conversation with CCRZ, Eugenio Castiglioni, Paolo Cavalli, Marco Zürcher (Balerna, Switzerland).

The talk involving the three directors of the studio will be held in our Temporary Bookshop, a project developed by Swiss Talks (Federico Tranfa, Casabella Formazione and Istituto Svizzero).

Temporary Bookstore was founded by Paolo Fasoli and Giorgio Testa, is limited in time and space, and offers a carefully selected range of books of high cultural value and quality.

The event will be an opportunity to talk about the unique collaboration with fioroni Design.

CCRZ is a Swiss design studio with interdisciplinary competences that include art direction, graphic and exhibition design, communication strategies and visual identity. Corporate design, Exhibition design, publishing, photography, video, Styling, are key fields of the project. It was founded in 2007. Research and a conceptual approach to the project are central values to the studio, which deals with a wide range of projects. CCRZ‘ clients include private companies, cultural and public institutions.

fioroni is a company based in the heart of the Central Italian Alps on the border with Switzerland, surrounded by a natural environment of considerable charm, where original artisan woodcraft traditions still survive. In an ideal and inspiring place dedicated to the research and development of ideas, fioroni builds prototypes in its laboratory working collaboratively with a team of architects and designers.
Its great craftsmanship is the result of over 50 years’ experience in working with wood, which started in the first family carpentry business.